How we meet this confidence challenge today determines our futures. We need to tell that story loud and clear. The banking industry has never been on better footing. It took less than 24 hours for $42billion in deposits to exit SVB and it can happen anywhere. What about sending a short video message to the top 20-25 clients letting them know that their money is safe.Įconomics is not my strong suit and I certainly don’t have all the answers – just questions. ❓What reassuring messages can commercial and business bankers send to their best clients? This could be done via the phone, email or LinkedIn messaging. In the past, Susan has also been known as Susan D Ferguson, Susan D Weber, Susan Devoe and Susan D Devoe. Before moving to Susans current city of Lewis Center, OH, Susan lived in Columbus OH. ❓At the all-bank meeting Monday or Tuesday, how will executives explain the capital strength of the bank, its Bauer rating (if it’s five star) and what all of that means to clients? Susan Weber is 52 years old today because Susans birthday is on. ❓What guidance is being provided to board members and advisory boards when questions arise about bank safety when they are out in the community? ❓In team meetings, what role plays are being done to simulate client conversations in person on the phone so that client fears can be dealt with in an empathetic manner? ❓What conversation process is being put in place if a large and valued customer comes in for a cashier’s check? ❓What just in time training will frontline employees receive (including the call center) about how depositors can obtain more than $250,000 in insurance? ❓What proactive communication will be sent to clients with a calming message of confidence – with special emphasis with those that have more than $250,000 on deposit? Nothing more important on the docket today. How banks push out empathetic, understandable messaging about this situation is vital.now.
#SUSAN WEBER HOW TO#
#wintrust had a Saturday LI post about how to get 15X more than the standard FDIC personal protection. and directly mentioned SVB with the phrase “it's important to remind folks of the strength of the banking industry and their local community bank.” Awesome. The President also posted an easy-to-understand Sunday message on LinkedIn about its capital position, donations to the community etc. A very visible banner on one community bank’s site had a link to its annual report. Two displayed something about their safety and soundness. Ten were regionals and 10 were community based.
It’s a small sample size to be sure but they are all well respected organizations with great brands. They don’t care.Ĭlients want their money safe and accessible. Few average American families and business owners have intimate knowledge of the ins and outs of why these organizations were closed. Signature Bank experienced the same fate on Sunday. Friday’s closure of the 16th largest bank in the US caused a fear tsunami. The next several days will be extraordinary for banks, their clients, and.
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